Krei Concept Store
Over the span of two years, I had the privilege of contributing significantly to the success and brand image of Krei Concept Store, a distinguished luxury multibrand. My role revolved around orchestrating and executing creative campaigns on various social media platforms for esteemed brands such as Jacquemus, Swarovski, & notable Mexican designers, that not only reflected the essence of each brand but also resonated with our target.
In addition to digital media, I played a pivotal role in the creation and execution of master graphics and captivating videos for high-end events featuring renowned brands such as Dolce and Gabbana, Bottega Veneta, & Saint Laurent. These events were crucial in enhancing the brand presence of Krei Concept Store and establishing it as a premier destination for luxury fashion.
Additionally, I took charge of executive presentations for key clients, ensuring that our offerings were presented in a manner that not only showcased their value but also resonated with the sophistication expected from a luxury multibrand like Krei Concept Store.
An integral part of my role was managing large format printing for the three points of sale located in Cancun, Tulum, and Los Cabos. This involved overseeing the production of visually impactful materials that adorned the physical spaces, contributing to an immersive and luxurious shopping experience for our discerning clientele.
In essence, my two-year tenure at Krei Concept Store was marked by a diverse set of responsibilities ranging from social media campaigns and event management to brand book creation and client presentations. Through meticulous attention to detail and a keen understanding of luxury branding, I played a crucial role in elevating the visual identity and market positioning of Krei Concept Store within the competitive landscape of the luxury multibrand industry.
A component of my role encompassed overseeing the digital identity of the website, entailing the creation of content in various formats such as banners and videos. Collaborating with esteemed brands such as Jacquemus, Jo Malone, Cult Gaia, and others, I contributed to elevating the online presence of the platform.
Additionally, I delved into visual merchandising for specific sections of the site.
During this tenure, I undertook self-directed learning in web design, implementing layouts rooted in UX and UI strategies. Concurrently, I acquired proficiency in managing Magento and delving into the intricacies of the website's back-end, demonstrating adaptability and a comprehensive understanding of this universal tool.
Furthermore, I had the project to develop a comprehensive brand book for Krei Concept Store. This involved distilling the essence, values, and unique selling propositions of the brand into a visually compelling and informative document. The brand book served as a crucial reference point for maintaining consistency across all brand communications.
My responsibilities extended to the production of stationery and printed materials, both for our private label and various events and activations aligned with seasonal and fashion trends. I actively participated in crafting showcases for our brick-and-mortar boutiques, as well as pop-up stores strategically positioned in diverse hotels and events.
